The brief

After providing a competitive pitch, Area was awarded the tender to relocate entertainment giant Rank Group in what is understood to be one of the largest office lettings in the Thames Valley in 2017. The move has seen the company relocate its London premises and transfer 250 staff from its offices in London and at Statesman House, Maidenhead, where it has been based for more than 20 years, to the TOR development, occupying both the first and second floor.

More than a change of address, the move was designed to bring together the group’s retail and digital operations that form Rank Group. Rank Group’s new workplace needed to provide a working environment that would support collaborative working, enhance its culture whilst also providing formal front-of house facilities.

Our solution

Directors at Rank Group were very clear in their vision for a new working environment. They wanted to reflect and encourage cultural change in the organisation by creating a less formal workplace to encourage collaboration, co-working and sharing of both expertise and enthusiasm.

Realising that this dramatic change could be uncomfortable for staff, the company reached out to Area for help in engaging the workforce and encouraging participation in the planning. As part of the process, a design steering group including both senior executives and staff from across the company was created to share ideas and contribute to the planning process.

The result is a workspace with a variety of work settings: while employees work mainly in team groups, there is ample space for informal meetings and breakout sessions. A large breakout area and supporting open spaces are also used intelligently to encourage fluid movement around the workspace and create spaces for people to congregate.

Achieving the Group’s requirement for formal spaces for external and stakeholder meetings, the professional front-of-house area has been designed to include a boardroom and a series of closed meeting rooms.

TOR Building, Saint-Cloud Way, Maidenhead
Sq Ft
12 weeks


"From start to finish Area worked brilliantly alongside Rank ensuring we achieved our aims. We were really impressed with Area’s approach to the entire fit out - professional, on-time, on-budget and good fun - a fabulous team effort."

Project Executive Sponsor, Rank Group

Project insight

“Rank Group were a fantastic client to work with. From the project outset, every stage was meticulously planned, which enabled Rank Group to have a 3-week open window from the project handover to the official move-in date. This gave them the opportunity to successfully migrate, set-up and test their AV functionality before moving in, which resulted in a seamless use of space from day one.” Project Director, Area


The Alan Turing Institute




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