The brief

PokerStars, the world’s largest online poker room, wanted to add a dramatic new poker area to the Hippodrome Casino, the world-famous listed building in London’s Leicester Square. The challenge was to create a design to complement this building and provide a template for future venues. Part of the brief was to collaborate with MKV Design, a specialist leisure and hospitality design firm.

Our solution

The new registration desk with improved lighting and signage create a dramatic entrance. Inside the main arena, an armour panel-effect light-box installation provides a stunning scrolling light show. To enhance the player experience, live sports footage is now screened throughout the casino. Following this project, we handled the rebrand and fit-out of The Diamond Rooms - the private poker rooms at this venue.

Location
Leicester Square, London
Sq Ft
16,000
Duration
4 weeks

 

"PokerStars LIVE London is a stunning venue. It represents our brand and has been created with sympathy within the existing listed landmark building."


Estates and Facilities Manager, Pokerstars

Project insight

A vital part of the brief was to ensure the casino remained operational and busy throughout this complex fit-out project. This involved careful planning as well as flexibility during the actual construction in order to avoid disruption to customers.

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Staines-upon-Thames

IFS

London

Plural Strategy

London

Maurice Investments

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