The Brief

Plural Strategy is a fast-growing strategy consulting firm, specialised in media, events, b2b information and technology. Having outgrown their previous office, the company wished to relocate to a larger space within Covent Garden.

Working with project manager Metric Construction Cost Management, Area was tasked with the Cat A and Cat B design and office fit-out of Plural Strategy’s new space on the 5th floor of 25 Bedford Street. To accommodate their expanding team, the company required additional meeting spaces, a main open plan working environment, some closed offices and a social central hub.

25 Bedford Street, London
Sq Ft
6,300 sq ft
12 weeks


The Solution

Initially, full Cat A works, including the full strip out and renewal of air conditioning, lighting, ceilings and toilets, were carried out.

Plural Strategy’s previous space didn’t reflect their brand or working culture, so injecting their branding into the layout was a key design consideration. Materials were carefully selected, and the directional element from the company’s logo was applied throughout the scheme, including acoustic panels, flooring and the layout of desks.

Diverse colour palettes have been used to differentiate the various working environments. The front of house area has been designed in a neutral palette, with brand elements being integrated into meeting areas, collaboration zones and the main office space. Adjacent to an outside terrace, the central hub and tea point have a more playful design to encourage the area to be used as a social space, as well as for informal meetings.

Project Insight

“It was a pleasure working with Plural Strategy to deliver this project. Having been tasked to deliver both the Cat A and Cat B works meant we could install base build services to suit the tenant’s layout, making the project both efficient and cost effective. This helped us make the transformation more noticeable.”
Project Director, Area


The Alan Turing Institute




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