Our brief

When Chelsea and Westminster Hospital’s sexual health centre relocated to a new state-of-the-art designed facility in London’s Soho, it aimed to create a genuinely welcoming environment. The Trust hoped this would shed any potential stigma for visitors. It also needed to meet rigorous NHS standards.

Our solution

Our research involved numerous clinicians, managers and users of the service for their ideas. The task was to coordinate these insights into a coherent interior design. By adopting creative floor finishes, designer wallpaper, and leather sofas supplied by our sister company, Sketch Studios, the Trust achieved its goals. Space planning and fit-out were fulfilled on time and within budget.

56 Dean Street, London
Sq Ft
16 weeks


"We want people to feel welcome, and the unique look and feel of our new interior allows us to do that. In the first month, we have seen a 19% increase compared with the number of people we saw at the Victoria Clinic which clearly shows that people are responding positively to what we offer at Dean Street"

Service Director, Chelsea & Westminster NHS Trust

Project insight

The colours, finishes and quality of materials and furnishings, plus wi-fi access, all help to create an inviting, comfortable and reassuring environment which patients describe as having a “boutique hotel feel”.


LEO, Nova North


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