The brief

Autodesk were wanting to refurbish their existing workplace on 17 Broadwick Street, when they enlisted Area’s assistance to design and build a quirky and unique working environment for their staff.

Market leaders in their sector, Autodesk’s brief was to design a cutting-edge workplace solution which would reflect their brand, as well as provide a series of different work settings that would encourage collaboration and improve staff productivity. The solution also needed to include client-facing facilities, which were imaginatively designed to reflect their standing as a multinational software corporation whom sell to creative individuals.

Our solution

Initially, a series of weekly design meetings were held to review the brief and scheme with Autodesk’s facilities team. The result of which is a creative multi-functional workplace solution which includes a series of phone booths, a breakout space, informal meeting areas, as well as open-plan workspace.

The office environment was carefully designed to reflect Autodesk’s brand and personality, a number of quirky details have been incorporated into the scheme, including: acoustic pads applied to meeting rooms; aesthetically-pleasing cork cladding detail added to the booths; feature graphics applied to flooring; and the installation of a Lego wall.

17 Broadwick Street, London W1
Sq Ft
6 weeks


Project insight

“What was special about this project was working with an ambitious client who not only gave us the freedom to be creative, but who also understands the synchronicities between function, design and the impact of the visual environment. The result is an innovative and creative design solution which achieves increased headcount and improved productivity.” Seniz Gokdemir, Project Designer, Area.


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