The brief, leading provider of Software as a Service (SaaS) solutions for customer engagement had expanded rapidly since Area completed their Elstree office and 4th floor space in the same building in Soho. took the 5th floor and wanted Area to roll out their refreshed brand identity.

Our solution

Area designed a dynamic forward-thinking environment, with echoes of an uber-cool boutique, which compliments their brand and their pioneering customer journey solution. The existing 4th floor has been reworked and transformed and the new 5th floor boasts many client-facing areas for transient workers and clients including a Software Design Lab and an Ideas Table. Client-facing staff are located by these areas to maximise customer experience and through intelligent design the space houses over 50 work platforms. Sister company Sketch Studios chose stylish furniture including high back chairs for quiet working, standing collaboration furniture and external benching for the terrace.

Broadwick Street, London
Sq Ft
6 weeks


"Area did a really terrific job on our new fit out for our Soho offices. I appreciate the tremendous hard work the team put in to complete it on time. Everyone I’ve spoken with has been super impressed with the new office."

Programme Director,

Project insight

The adventurous, vibrant design reflects the companies design-led culture and brand and especially appeals to the many Millennials and marketing focused customers who work or visit the office. Thanks to technology and a wide range of working areas, people can now find the perfect working environment from which to work.







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